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Hair Brand Doubles Size of its Can

Rita Hazan Root Concealer relaunches in a larger spray can.

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By: Jamie Matusow

Editor-in-Chief

Rita Hazan’s Root Concealer for Gray Coverage has been upgraded to a larger package. The color was in 1 oz. cans when the product first launched, but is now in larger, 2 oz. metal spray cans with a pinpoint actuator.

The larger cans are no doubt designed for ease of use, as well as the customer’s perception of value. When the product first launched, it was $20 for 1 oz at Sephora. The can has since doubled in height, and the 2 oz. product is being sold for $25.

The Root Concealer’s formulation is the result of 4 years of research and development, and comes in 5 colors to blend with every woman’s hair color, seamlessly. Root Concealer is free of alcohol, ammonia, peroxide, parabens, and sulfates and is made from natural pigments.

Rita Hazan, of the Rita Hazan Salon in New York City, explains, “Root Concealer is truly a life-changing product for all women who struggle to keep up with coloring their gray roots. Just a quick spray flawlessly covers any root outgrowth until your next shampoo.”

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